Glossary

This is a glossary of terms related to e-commerce, web technologies and Unchained Commerce.

A/B testing
Affiliate marketing
Agile
API
Apollo client
Back-end
Bounce rate
Brick-and-click store
Bundling
Buyer persona
Call-To-Action (CTA)
Cart abandonment rate
Click through rate
Content Management System (CMS)
Conversion rate
Conversion rate optimisation
Customer Relationship Management (CRM)
Cross-selling
Cascading Style Sheets (CSS)
CSV
Data centre
Database Management System (DBMS)
Decentralised system
Distributed ledger
Docker swarm
Dropshipping
Engagement rate
Enterprise Resource Planning (ERP)
File Transfer Protocol (FTP)
Front-end
Google Ads and Analytics
GraphQL
Headless commerce
Inbound marketing
Internet of things (IoT)
JavaScript
Landing page
Legacy ERP
Microsoft Dynamics NAV (Navision)
Mobile commerce
MongoDB
Multi-channel e-commerce
Next.js
Node.js
NoSQL
Omnichannel Personalization
Open source
Page rank
Pay per click (PPC)
Payment gateway
Product Information Management (PIM)
Representational State Transfer (REST)
Reverse Proxy
SAP ERP R/3
Search Engine Optimization (SEO)
Software as a Service (SaaS)
SSL Certificate
Traefik
User Experience (UX)
User Interface (UI)
Non-Fungible Token (NFT)