Inbound marketing

The process of helping attract potential customers by creating valuable content, performing social media marketing, and improving search engine optimisation. It is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service onto prospects in the hope of lead generation or customers. In terms of digital marketing, this means using a combination of marketing channels – most commonly content marketing, search engine optimisation SEO, and social media – in creative ways to attract people’s attention.