Product Information Management (PIM)

Short for Product Information Management, it’s a software solution providing a set of processes used to evaluate, identify, store, manage and distribute product data, content, and other information to market and sell products. PIM solutions are most relevant to business-to-consumer (B2C) and business-to-business (B2B) firms that sell products through a variety of sales channels in a range of industries. PIM systems manage customer-facing product data needed to support multiple geographic locations, multi-lingual data, and maintenance and modification of product information within a centralised catalog. Product information kept by a business can be scattered throughout departments and held by employees or systems, instead of being available centrally; data may be saved in various formats, or only be available in hard copy form.

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