Google Ads and Analytics
Google Ads is an online platform, where businesses bid to display brief advertisements, service offerings, product listings, or videos to web users. The ads are placed in the results of search engines, websites, mobile applications, and videos. Services are offered under a pay-per-click pricing model. Google Analytics is a web analytics service that tracks and reports website traffic. It offers detailed insights into how people engage with websites. It’s the most widely used web analytics service on the web. It also provides an SDK that allows gathering usage data from iOS and Android app, known as Google Analytics for Mobile Apps.