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Glossar

Dies ist ein Glossar mit Begriffen aus den Bereichen E-Commerce, Webtechnologien und Unchained Commerce.

A/B Testing
Absprungsrate
Affiliate marketing
Agil
API
Apollo client
Back-end
Brick-and-click store
Bundling (Bündelung)
Buyer persona
Call-To-Action (CTA)
Cart abandonment rate
Click through rate (Klickrate)
Content Management System (CMS)
Conversion rate
Conversion rate optimisation
Cross-selling
Cascading Style Sheets (CSS)
Customer Relationship Management (CRM)
CSV
Data centre
Database Management System (DBMS)
Decentralised system
Distributed ledger
Docker swarm
Dropshipping
Engagement rate
Enterprise Resource Planning (ERP)
Front-end
File Transfer Protocol (FTP)
Google Ads and Analytics
GraphQL
Headless commerce
Inbound marketing
Internet of things (IoT)
JavaScript
Landing page
Legacy ERP
Microsoft Dynamics NAV (Navision)
Mobile commerce
MongoDB
Multi-channel e-commerce
Next.js
Node.js
NoSQL
Omnichannel-Personalisierung
Open source
Page rank (Seitenrang)
Pay per click (PPC)
Payment gateway
Product Information Management (PIM)
Reverse Proxy
Representational State Transfer (REST)
SAP ERP R/3
Search Engine Optimization (SEO)
Software as a Service (SaaS)
SSL Certificate
Traefik
User Experience (UX)
User Interface (UI)
Non-Fungible Token (NFT)